First UK survey
Understand broad interest.
Learn who is interested, how they use their keyboard and which qualities matter most.
UK keycap project / First survey preparing to open
TAVRELIO
We are listening before we make.
TAVRELIO is exploring its first keycap project for the UK. Our first survey gathers broad preferences; a focused second survey will help define the product brief that guides design, conversations with manufacturing partners, sampling and testing.
Reference image. The first TAVRELIO product has not yet been defined.
01 / Current stage
Research now
The first product has not been decided yet.
We are using two rounds of research to move from broad interest to a specific, evidence-led product brief. We listen first, narrow the options, then commit.
Findings review
Find recurring needs.
Identify the strongest signals and the questions that need a more focused answer.
Second survey
Compare clearer options.
Ask focused questions about appearance, feel, compatibility and price expectations.
Product brief
Confirm what moves forward.
Define the first product only when the direction is clear enough to design and discuss with a factory.
02 / What matters
What we are learning
A keycap set is more than a colourway.
The survey helps us understand the balance between appearance, everyday feel, compatibility and value for UK users. These are research questions, not finished specifications.
01 Look Colour, legends and visual character.
We want to understand which visual directions people would enjoy using and which details help them judge a set online.
- Colour and visual balance
- Legends and surface finish
02 Feel Material, profile and surface.
Comfort, texture and sound influence everyday use. We are learning which qualities matter most before a sample is made.
- Material and profile
- Texture, comfort and sound
03 Fit Layouts, included keys and real keyboards.
Compatibility starts with the keyboards people actually own. UK layout needs must be understood before a kit is defined.
- UK layout and compatibility needs
- Coverage and included keys
04 Value Quality priorities and sensible pricing.
We are testing price expectations alongside product priorities so the eventual brief reflects what people genuinely value.
- Price expectations
- Quality worth paying for
When a TAVRELIO product is ready, we will clearly show
- Product photography
- Materials and profile
- Included keys and layout coverage
- Price, availability and delivery
03 / Development path
From insight to release
Every stage should earn the next.
Research shapes the brief. The brief guides design and factory work. Samples are tested and refined before any release date or order window is announced.
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01 / Now
First survey
Map broad UK interest and real keyboard use.
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02
Review
Turn responses into focused questions.
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03
Second survey
Validate clearer product options.
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04
Product brief
Confirm the direction and develop the design.
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05
Manufacturing & samples
Discuss feasibility with suitable manufacturing partners and develop physical samples.
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06
Test and refine
Assess the product before release.
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07
Release
Open orders only when the product is ready.
04 / About TAVRELIO
An emerging design-led brand, beginning with keycaps.
TAVRELIO begins with keycaps and a standard we intend to carry forward: thoughtful design, sensible pricing and a dependable experience. Feedback from each market will help us shape products around how people actually use them.
NowBegin with keycaps
Understand before making.
Our first project is focused on understanding what UK keyboard users actually want from a keycap set, then defining a product worth developing.
Long termMore personal products
From our products to something distinctly yours.
Over time, TAVRELIO aims to move from its own original designs towards more personalised and, eventually, bespoke products shaped by individual taste and everyday use.
05 / Take part
First UK survey
Help shape the questions we answer next.
If you live in the UK and use or build mechanical keyboards, or are considering buying one, your response will help us understand what matters and prepare a more focused second survey. Taking part does not commit you to a purchase.